Paramount Global Names Pamela Kaufman as CEO of International Markets


Paramount Worldwide has appointed a new chief for its international enterprise, naming Pamela Kaufman as its president and CEO of international marketplaces, global shopper products and solutions and activities.

The recently made function reports into Bob Bakish, president and CEO of Paramount. Kaufman — a Nickelodeon veteran who took on the worldwide purchaser products and solutions business for the kids’ brand in 2018 — proficiently replaces Raffaele Annecchino, who, according to the studio, has “decided to leave the company” in his position as president and CEO of Paramount International Networks, Studios and Streaming.

Annecchino was suddenly put on go away last thirty day period, despite possessing a great rapport with Bakish. No further more facts about his departure ended up made readily available at the time.

In her expanded role, Kaufman will be dependable for driving the advancement of Paramount’s global organization across six continents, including broadcast and cable networks, streaming and studios. While Annecchino was centered in Madrid, Spain, Kaufman will continue to be in New York — much like Bakish was when he was running intercontinental — and journey usually to the studio’s offices about the planet.

She will get the job done carefully with Paramount’s global leadership staff, as nicely as the world information and streaming firm. Kaufman will help shepherd the ongoing international rollout of Paramount+ and Pluto Tv set. The former SVOD a short while ago released in the U.K., a crucial sector for the brand name, with a splashy London celebration.

Together with these responsibilities, Kaufman will preserve her present-day tasks overseeing the studio’s buyer products and activities firm.

Kaufman turned president of international customer items and activities for Paramount in Nov. 2021 — a function in which she oversaw worldwide solution and organization development, internet marketing, franchise setting up, creative tactic, retail revenue and consumer insights for all makes in the portfolio.

The executive was accountable for Viacom’s to start with direct-to-customer e-commerce web site in 2019 — The SpongeBob Shop — and has since led the expansion to further on the net direct-to-shopper companies for items tied to CBS and Showtime reveals, this kind of as “Star Trek,” “South Park” and MTV.

Prior to this, Kaufman served as president of client products and main marketing officer for Nickelodeon, wherever she was liable for making some of the brand’s most important franchises, ranging from “PAW Patrol” to “SpongeBob SquarePants.”

In advance of joining Nickelodeon in 1997, Kaufman held positions at Turner Intercontinental, Fairness Promoting and Gray Advertising.

Bakish stated: “Pam has been the strategic power at the rear of growing and growing some of the most iconic international franchises and properties in entertainment. She is a proven and reliable, visionary leader who has transformed our buyer solutions group by driving innovation and working as a world wide business enterprise. Pam is uniquely experienced to guide our international enterprise as we grow and diversify our worldwide footprint and accelerate Paramount’s transformation to running with a definitely world wide tactic.”

Bakish additional: “I want to lengthen my thanks to Raffaele Annecchino for the important function he has played in creating Paramount’s worldwide business and increasing our world-wide footprint. I am grateful for the determination he has demonstrated all over his 25 yrs at Paramount and want him perfectly in the foreseeable future.”

Kaufman reported: “I am honored to just take on this role at this kind of a pivotal time for Paramount’s worldwide small business. I know firsthand the world-wide toughness of our manufacturer portfolio, and I glance ahead to working with Bob and the unbelievable Global group as we continue on pursuing our world progress technique, investing in essential partnerships, furthering our drive into mobile and digital platforms in new marketplaces, and running as a single workforce globally.”


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