Yesterday — #MartechDay, yay! — we released the global 2022 marketing technological know-how landscape, immediately after using a year off in 2021. It grew a remarkable 24% to 9,932 methods. To make it readable, we really manufactured it fully interactive at martechmap.com, in which you can research, filter, zoom, and more. It is rather wild.
But despite its thoughts-boggling scale, the martech landscape has normally been a sidebar to the true story of how technological innovation is modifying marketing and advertising. The really great things for me is how marketers leverage these instruments with approach, talent, and imagination to attain impressive outcomes for their businesses and their prospects.
This is why The Stackies: Internet marketing Tech Stack Awards are my favored community occasion in the martech business. Just about every 12 months, entrepreneurs enter by sharing a solitary slide that illustrates their martech stack. They normally shout-out to the specific products they use. But the most effective types express how they feel about their stack conceptually. How does it in shape into their organizational functioning procedure? How does it assistance their shopper journey?
Collectively, they give us some insight into how martech is remaining applied.
And, mainly because it is also a enjoyable awards system, several style and design their stack slides with a minimal extra pizzazz. Not always applicable to the stack’s mission, but entertaining to check out.
This yr, 32 organizations despatched in stack illustrations. You can see all of them in the totally free State of Martech 2022 report we produced yesterday — The Stackies start off on web page 31. (And if you want to see the types from past several years, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 for each certified entry to a non-income. In the previous, we have donated to companies that encourage variety and inclusion in martech. This year, presented the awful problem in Ukraine, we’re donating the $3,200 to the Global Rescue Committee.
Each and every yr, we also choose five “winners” for the awards. I place winners in rates simply because, when the types we find are wonderful illustrations of martech stacks that have brought something significantly valuable or inventive to their visualization, anyone who contributes to The Stackies is a winner in my eyes. The martech community as a full wins from this impressive corpus of true-earth stack examples.
4 Winning Stacks from 2021, Up-to-date for 2022
My gratitude is primarily enormous for firms who enter The Stackies multiple years in a row. They give us a window into how martech stacks evolve over time, technically and conceptually.
Four of the 5 winners from previous year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered yet again this yr with current slides, and wow, they are significantly wonderful. They entirely qualify as profitable entries all over again.
Nonetheless, we needed to spread the appreciate a bit to contributors who didn’t just get last calendar year. So when we did not pick out them as winners for 2022, they definitely deserve to be acknowledged as “standing winners” from last 12 months.
In this article they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so significantly for continuing to lead to The Stackies! These a great way to support the broader martech neighborhood.
5 Martech Stacks from New Winners in 2022
Nevertheless, selecting 5 winners amongst all the remaining terrific entries was rough. These are the types we picked, but I strongly persuade you to obtain the full established in the State of Martech 2022 report and decide out your favorites. Share them on social media and give a shout-out to people organizations to permit them know you recognize their contributions.
Our five picks, in alphabetical order:
Once more, a big, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There had been so many superb entries from the AMA, Annum, Cvent, Electronic Reach, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and more. Check them all out.